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Gabrielle – the new CHANEL perfume [VIDEO]

Inside Chanel Chapt 18 – Gabrielle, a rebel at heart

… e pronto, era uma manhã sossegada em que eu e o mundo (da Moda e da Beleza) estavamos descansados nos nossos afazeres quando… PUMBA.
A Chanel envia o comunicado em que anuncia o seu próximo perfumo, o primeiro inteiramente “novo” desde há 14 anos.

Chama-se Gabrielle, em homenagem ao nome verdadeiro de Coco Chanel e promete ser um novo capítulo na história da marca e também dos seus perfumes.

A marca revelou também o primeiro filme, embaixo:

Foi também emitido um comunicado com o seguinte texto, que levanta a ponta do véu sobre o que podemos esperar deste novo perfume:

Chapter 18 GABRIELLE, A REBEL AT HEART

“I decided who I wanted to be, and that is who I am.”

Gabrielle Chanel’s life can be summed up in three ways: to choose, to desire, and to be. She found endless combinations to fuse her ideas. This is how she achieved her unique style: a conqueror who transformed her rebellion into an art.

Choose your destiny even if you have to reinvent your path. Blend true with false, and do not let fate control the outcome. Leave the past behind, and let instinct be your guide.

Desire the unthinkable: independence. Dare, invent, create, and, just as young Gabrielle did, let passion inspire you. Work to discover freedom.

Be authentic, sincere and natural.

Choose simplicity over excess, comfort over appearance and intuition over principles. Change what you find displeasing, and anticipate timeless trends.

Desire that women have the freedom to walk, run, move, cross their arms and legs, bask in the sun and cut their hair: so they may enjoy life to the fullest, just as Gabrielle did.

“Be what will happen next.”

Choose to defy conventions, ignore formalities, and embrace a progressive spirit.

Desire to look like nobody else.

Be an allure, a way of living, a style: Gabrielle.

Choose audacity.

Desire beauty.

Be yourself, in the image of Gabrielle, the relentless, invincible and eternal rebel.